In 2023, the market size of cultural paper in my country reached 185 billion yuan, and it is projected to exceed 230 billion yuan by 2028, with a compound annual growth rate of approximately 4.5%.
The current market shows a steady upward trend, mainly driven by the rigid demand from educational publishing and structural growth brought about by green transformation.
Key market size data:
Production and share: In 2023, my country's total output of cultural paper was approximately 21.5 million to 23.5 million tons, accounting for 18.6%-28.6% of the total national paper and paperboard output.
Sub-categories: Offset paper has the highest share (approximately 45%), followed by coated paper (approximately 30%), newsprint (approximately 15%), and the remainder being specialty cultural papers, etc.
Regional Production: Jiangsu Province produced 3.18 million tons of cultural paper in 2024, accounting for 18.8% of the province's total machine-made paper production; Guangdong Province produced 2.9155 million tons of uncoated printing and writing paper, a year-on-year increase of 0.9%.
Driving Factors and Future Trends:
Educational Needs as a Base: Paper used in primary and secondary school textbooks accounts for over 30% of total demand, with stable demand supported by policies.
Green Upgrading as a Driver: Environmentally friendly paper (such as low-brightness eye-protecting paper and recycled paper) is driven by policies and consumer preferences, with market penetration continuing to increase.
High-end and Differentiated: Specialty cultural paper (such as anti-counterfeiting paper, art paper, and food-grade packaging paper) has an annual growth rate exceeding 10%, becoming a new growth engine.
Although the trend of digitalization is suppressing traditional office paper, cultural paper is...
